Vonnie Williams
consultant | content marketer | B2B, B2C & SaaS copywriter Washington, DC + NYC
About
Thanks for stopping by!I’ve worked a variety of jobs (ask me about my time as a parking enforcement officer), but I've called marketing my professional home for over seven years. From Hinge and Rosetta Stone to Blink Fitness and TJMaxx, my work in MarTech startups gave me the opportunity to work strategically with great brands. After a few years and plenty of amazing experiences, I added B2B & B2C copywriting and content marketing to the list—and haven’t looked back.When I’m not untangling complex information into simple, engaging content for various audiences, you can catch me writing for publications like Food & Wine, Condé Nast Traveler, Eater, Serious Eats, and more, editing travel guides and traveling (with my ever-growing bucket list), eating more ice cream than I would ever admit to any human, and cooking the easiest recipes from my cookbooks.
Publications
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My words can be found in many places, including Food & Wine, Eater, Condé Nast Traveler, and Serious Eats (my piece was one of their favorite features of 2019). I've edited travel guides for Atlas Obscura and written for Gastro Obscura, a James Beard Award nominated food and travel site. I also wrote a popular piece for TASTE Cooking that became a featured piece on their homepage—and was even narrated on their podcast!
Brands
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From cookware startups creating quality products to multinational corporations, I support the growth and engagement goals of companies through copywriting and consulting.
I was also the sole, in-house copywriter for Kings Food Markets and Balducci’s, two regional, gourmet food markets with stores in the Northeast. I wrote everything—from website copy and store signs to emails, magazines, and product labels. Working with a team of designers, I was responsible for crafting the voice of two distinct brands. Here are a few samples of my work.Rebranded the new Kings websiteRevamped the style of the weekly emails sent to an audience of 70,000 customers (improving the overall open rate from 15.7% to 19.5%)Created monthly magazines sent to over 160,000 householdsComposed copy for store signs & flyersCreated tasting notes and product descriptions for Balducci's new Artisanal Olive Oil Subscription BoxEdited and proofread recipe cardsConceptualized and wrote product & event emailsUpgraded one of the most popular menus at Balducci'sAuthored copy for the brand's magazines & product postcards
Let's Work
...if you want someone who can tell your story, in your words and voice—while making sure you're reaching the right audience, at the right time.Services
Content Marketing
Website Copy
B2B & B2C Copywriting
Editing/Proofreading
Consulting
Email Marketing Strategy
Blog Posts
Contact
Would love to hear from you. I'm at [email protected], or you can fill out the form below!